Meetings are essential, but how do you ensure they are productive, engaging, and inclusive? Let’s explore the best practices for planning, inviting, and executing meetings with optimal participation.

Plan Thoughtfully: Limit Participants and Purpose

The key to effective meetings starts with careful planning. Amazon’s “Two-Pizza Rule” is a great benchmark: if two pizzas can’t feed the group, the meeting is too large. Limit participants to those who add value and whose input is essential. This ensures everyone has a voice and avoids decision paralysis.

Actionable Tip: Cap the meeting at eight people. Small groups allow for richer discussions, where everyone has an opportunity to contribute.

Design an Inclusive Agenda

Before sending an invite, create a structured agenda with clear topics, outcomes, and expectations. Assign roles for discussion, and to encourage diverse perspectives, ask the most junior team members to share their thoughts first. This not only boosts confidence but avoids “groupthink” from senior voices dominating early on.

Actionable Tip: Send out the agenda beforehand, specifying key discussion points. By clarifying the focus areas, you keep meetings on track and ensure more thoughtful preparation.

Invitations: Be Selective and Clear

When sending invites, provide a rationale for why each participant is needed. If someone’s presence is optional, clarify that. Everyone invited should feel that their time is valued and their contribution is crucial.

Actionable Tip: State in the invite whether attendees need to make decisions, provide insights, or simply observe.

Remote Meetings: Cameras On, Everyone Heard

One of the greatest challenges in remote meetings is ensuring that participants remain engaged. A camera-off culture can make it harder to read non-verbal cues and foster genuine connection.

Encouraging Camera Use: Make it a best practice for everyone to have their cameras on, including yourself. This sets the tone for engagement and allows for a more human connection. For those uncomfortable being on camera, create a supportive environment by explaining how cameras boost collaboration.

Giving Everyone a Voice: To prevent only senior voices from dominating, ask the most junior member to start discussions. This not only ensures they feel heard but can also bring fresh, unfiltered ideas to the table. Save the more senior participants for later to synthesize thoughts and make decisions.

Actionable Tip: Use a “round-robin” approach during discussions where each person is asked to contribute in turn. It guarantees that everyone’s perspective is considered.

Break Monotony: Keep Meetings Dynamic

Meetings can become tedious if not varied. Keep things lively by breaking up the structure. Instead of a long, monotonous monologue, incorporate interactive elements like polls, quick brainstorming sessions, or breakout rooms for deeper discussions on specific topics.

Another way to add variety is to rotate facilitators. This keeps the energy fresh and gives team members different perspectives on leadership.

Actionable Tip: Set time limits for each discussion item and use tools like live polls, quizzes, or collaborative documents to actively involve participants.

Execution: Stay Focused, Manage Time, and Follow Up

During the meeting, adhere strictly to the agenda and manage time. Encourage participants to stay on topic and cut off discussions that start to veer into tangents. Be sure to end with clear next steps and assign follow-ups to specific people to maintain accountability.

Actionable Tip: Always conclude with a summary and next steps. This helps avoid meeting fatigue and ensures actions are clear.

Meeting Length: The 30-Minute Sweet Spot

Research shows that meetings often suffer from “time inflation”  –  the longer they are, the more time is wasted. Aim to keep meetings to 30 minutes where possible. This helps maintain focus and prevents the meeting from dragging. For more complex topics, split the discussion across multiple shorter meetings rather than one long session.

Actionable Tip: Use time-boxing techniques to limit discussions. If a topic exceeds its time limit, schedule a follow-up session rather than letting the meeting run long.

Use Technology Wisely: Tools to Boost Engagement

Leverage technology to ensure that remote and hybrid meetings are as engaging as in-person ones. Use digital whiteboards like Miro or MURAL for real-time brainstorming, and project management tools like Asana or Trello to track action items directly during the meeting.

Break the Ice with Small Rituals

Create a sense of community by starting the meeting with a quick icebreaker, especially in remote settings where informal interaction is limited. This could be as simple as asking everyone to share one thing they’ve recently learned or something positive from their week. It helps warm up the room and fosters better collaboration.

Actionable Tip: Rotate the role of “meeting starter” to include different team members. Let them pick an icebreaker question or share an inspiring quote to kick off the meeting.

Don’t Make Every Meeting a Decision-Making Meeting

Not every meeting needs to be a decision-making session. Some meetings should be reserved purely for brainstorming or sharing updates. Mixing too many purposes into one meeting can lead to confusion and disengagement.

Actionable Tip: Clearly label your meetings. Is it an ideation session? A decision-making meeting? An alignment check-in? Knowing the purpose sets clear expectations for participants.

Rotate Meeting Formats: Walking Meetings or Standing Huddles

To avoid monotony and zoom fatigue, consider changing up the format of your meetings. For smaller, less formal sessions, walking meetings (where you talk while walking, especially in person) or standing huddles can break the routine. These formats encourage brevity and can energize participants.

Actionable Tip: Experiment with formats like standing meetings for brief daily check-ins or virtual coffee meetings for more informal discussions.

Emphasize Asynchronous Collaboration

Not every discussion needs to happen in real time. Encourage asynchronous collaboration, where participants can review materials, provide feedback, or share ideas before or after the meeting. This can reduce the need for lengthy meetings and allow more time for thoughtful contributions.

Actionable Tip: Use tools like Google Docs or Microsoft Teams to collaborate asynchronously. Share the meeting agenda ahead of time, allowing participants to add questions, comments, or thoughts beforehand. This can shorten the actual meeting duration.

Define “Meeting-Free Zones”

To avoid burnout, consider instituting “meeting-free zones” on the calendar. For example, no meetings on Friday afternoons, or scheduling a few hours each day where team members can work uninterrupted. This not only gives people time to focus but also fosters a culture of respecting others’ time.

Actionable Tip: Implement a “No-Meeting Wednesday” or block off certain times for deep work. This helps teams stay productive without constant meeting interruptions.

Capture and Circulate Meeting Highlights

While detailed meeting minutes can be cumbersome, a summary of key points, decisions, and action items ensures everyone is aligned. For those who couldn’t attend, it provides a quick way to stay updated without sitting through a recording.

Actionable Tip: Use a template to quickly summarize key meeting takeaways, action items, and next steps. Tools like Notion or Evernote can help organize and share these notes with ease.

Meeting Cadence: Tailor Frequency to Purpose

Don’t default to weekly or daily meetings for every team. Align meeting frequency with the project’s needs. Some teams may benefit from daily standups, while others may only need bi-weekly or monthly check-ins.

Actionable Tip: Review your meeting cadence regularly. Could this meeting be bi-weekly instead of weekly? Are daily standups necessary, or could asynchronous updates suffice?

Use Silence Strategically

Moments of silence can be powerful during meetings, especially decision-making sessions. After presenting a question or discussion point, allow a few moments of silence for participants to gather their thoughts. This can encourage more meaningful contributions, especially from those who may need time to process.

Actionable Tip: Try the “30 seconds of silence” rule after key discussion points. This will allow everyone to collect their thoughts before jumping in, ensuring more thoughtful and diverse responses.

Make Use of Rotating Roles

To distribute responsibility and keep meetings dynamic, rotate key roles such as facilitator, timekeeper, or note-taker. This fosters accountability, fresh perspectives, and ensures everyone is involved in running the meeting.

Actionable Tip: Create a rotating schedule where different team members take on these roles each week. This builds ownership and keeps meetings engaging.

Facilitate Cross-Team Meetings Carefully

When meetings involve multiple departments, the risk of misalignment or miscommunication increases. In these cases, a skilled facilitator can ensure that the discussion stays focused, and that all voices are heard – especially those from different teams who may have different priorities.

Actionable Tip: For cross-functional meetings, appoint a neutral facilitator whose role is to mediate, ensure balance, and keep the conversation constructive.

Implement a No Recap Rule

One common time-waster in meetings is recapping what’s already been discussed for latecomers or those who didn’t read the materials. Establish a “no recap” rule: if someone joins late or didn’t review the pre-meeting materials, they’ll have to catch up after the meeting.

Actionable Tip: Include the “no recap” rule in your meeting invitations, and make pre-reading materials mandatory. This keeps the meeting on schedule and respects the time of participants who arrived prepared.

Leverage Gamification to Increase Engagement

For longer meetings or workshops, incorporating elements of gamification can add excitement and foster creativity. For example, using challenges, quizzes, or “points” for participation can make the experience more interactive and fun.

Actionable Tip: Use gamified tools like Kahoot or Quizizz to create interactive, competitive elements during brainstorming sessions or workshops. Offer small incentives for the most active participants.

End with a Check-Out

In longer meetings, especially those focused on strategy or big decisions, end with a quick check-out. Ask each participant to share a final thought, key takeaway, or their current feeling about the next steps. This helps ensure alignment and provides a moment for reflection before closing.

Actionable Tip: Use a simple question for the check-out: “What’s your key takeaway from today?” or “How are you feeling about what we discussed?”

Post-Meeting Reflection: Measure Meeting Effectiveness

After the meeting, send out a quick feedback survey to gauge its effectiveness. This could be as simple as asking attendees to rate the meeting and provide suggestions for improvement. This feedback loop helps to refine your meeting practices continually.

Actionable Tip: Use a simple 2-question survey: “Was this meeting a good use of your time?” and “What could we improve for future meetings?” This will give you real-time insights on how to make your meetings more efficient.

Best practices that other companies follow.

Google’s 10-Minute Rule

Google encourages a culture where meetings don’t start or end on the hour. Instead, meetings begin 5 or 10 minutes after the scheduled time to allow for short breaks between back-to-back meetings. This reduces burnout, gives people time to gather their thoughts, and promotes punctuality.

How to Apply: Set meetings for 25 or 50 minutes instead of the typical 30 or 60 minutes. This buffer helps participants reset and prepare for the next session.

Facebook’s “No Agenda, No Meeting” Rule

At Facebook, if a meeting doesn’t have a clear agenda, it gets canceled. The agenda should be shared in advance, clearly defining the purpose, desired outcomes, and discussion points.

How to Apply: Before scheduling a meeting, require the organizer to create a detailed agenda. Send this out with the invite so attendees can come prepared, ensuring a focused and goal-driven meeting.

Apple’s “DRI” (Directly Responsible Individual)

At Apple, every meeting has a “Directly Responsible Individual” (DRI) whose job is to own the outcomes of the meeting. This keeps accountability clear, and everyone knows who’s responsible for next steps.

How to Apply: Assign a DRI for each meeting or for specific agenda items. This individual will ensure follow-ups are completed and progress is made on action items.

Amazon’s “Six-Page Memo” Rule

At Amazon, instead of traditional presentations, meetings often start with attendees silently reading a six-page memo for the first 30 minutes. The memo is a narrative that details the problem, context, and proposed solution. This ensures everyone comes into the discussion fully informed, leading to more meaningful discussions.

How to Apply: For meetings requiring deep thought or complex decision-making, replace slide presentations with a detailed pre-read document. This allows participants to think critically and reduces the need for lengthy explanations during the meeting.

Shopify’s “Meeting-Free Wednesdays”

Shopify has designated meeting-free days, like “No Meeting Wednesdays,” where no internal meetings are allowed. This ensures that employees have uninterrupted time to focus on deep work.

How to Apply: Implement “meeting-free” blocks, whether a whole day or specific hours during the week. This encourages focused work and gives employees a break from the constant flow of meetings.

Twitter’s “Two-Minute Rule”

In Twitter’s meetings, if an idea can be expressed in two minutes or less, it’s shared verbally. If it will take longer, it’s written down. This keeps the meetings fast-paced and helps avoid unnecessary tangents.

How to Apply: Encourage a two-minute rule for responses. If someone needs more time, suggest they write it down or bring it up in a dedicated follow-up.

Slack’s Stand-Up Meetings

Slack uses stand-up meetings, often limited to 10-15 minutes, where participants stand rather than sit. This is a well-known technique that encourages brevity and keeps people focused on the essentials.

How to Apply: Implement daily or weekly stand-up meetings for status updates. Standing up discourages lengthy conversations and makes meetings more efficient.

Basecamp’s “3 D’s” Rule: Discuss, Decide, or Do

Basecamp meetings follow a clear rule: they exist for three purposes – to discuss, to decide, or to do. If a meeting doesn’t fall into one of these categories, it’s unnecessary.

How to Apply: For each meeting, clarify whether the goal is to discuss an issue, make a decision, or take immediate action. This provides clarity on the meeting’s purpose and helps keep discussions on track.

Netflix’s “Silence Before Speaking”

In Netflix’s meeting culture, participants are encouraged to sit in silence and read the pre-meeting material before discussions begin. This ensures everyone is on the same page and comes prepared to contribute meaningfully.

How to Apply: Allocate the first few minutes of the meeting for everyone to review materials silently. This promotes thoughtful discussion and ensures no one is caught off guard.

Asana’s “TACO Framework”

At Asana, they use the “TACO” framework to structure meetings: Topics, Action items, Comments, and Outcomes. This ensures that all meeting discussions are tied to clear outcomes, action steps, and next steps.

How to Apply: Use TACO to structure your meetings. Start with topics to be discussed, followed by specific action items, comments on what needs clarification, and a summary of outcomes.

Microsoft’s “Fist to Five” Decision-Making

To speed up decision-making in meetings, Microsoft uses a quick consensus method where participants rate their agreement on a scale from 1 to 5 (1 = strong disagreement, 5 = strong agreement). This avoids long debates and gives a clear view of where the team stands.

How to Apply: At the end of a discussion, ask each participant to hold up a fist (meaning they disagree) or a certain number of fingers (1 to 5) to quickly gauge alignment and move forward with decisions.

LinkedIn’s “No Recap” Policy

LinkedIn promotes a “no recap” rule for latecomers. If someone joins late, they are expected to catch up on their own time rather than having others rehash what has already been discussed.

How to Apply: Set a policy that prevents recapping for those who are late to the meeting. This keeps the meeting focused and on track without repeating information.

Buffer’s “Async Meeting” Culture

Buffer emphasizes asynchronous meetings for distributed teams, where discussions and decisions happen over time in a shared document or communication tool. This minimizes the need for real-time meetings and respects different time zones.

How to Apply: Use async meetings when time zones are a barrier or when everyone’s input is important but not urgent. Platforms like Slack, Microsoft Teams, or shared Google Docs can facilitate these discussions.

Zappos’ “Fishbowl Conversations”

Zappos uses a “fishbowl” technique for larger meetings. Only a few people are involved in the discussion at any time, while others listen. If someone outside the discussion wants to join, they “tap in” and replace one of the speakers.

How to Apply: For large team meetings, use the fishbowl approach to ensure deep discussions with fewer voices at a time. This keeps the conversation dynamic and prevents overcrowding the discussion.

Meeting Agenda Template

 

Meeting Title: [Insert Meeting Topic]

Date: [Insert Date]

Time: [Insert Time]

Location/Conference Link: [Insert Location or Virtual Link]

Duration: [e.g., 25 minutes / 50 minutes]

Meeting Facilitator (DRI): [Insert Name]

 

Pre-Meeting Preparation

  • Pre-Read Materials: [Attach any documents or links that need to be reviewed before the meeting]
  • Objective of the Meeting: [Clearly state the purpose of the meeting – is it for discussion, decision-making, or doing something?]
  • Expectations: Participants are expected to come prepared, having reviewed the pre-read materials. No recap will be provided for latecomers.

 

Agenda Items

  1. Welcome and Icebreaker (Optional)
  • Facilitator: [Name]
  • Duration: [5 minutes]
  • Purpose: [Use this time to welcome attendees, set the tone, or introduce a quick icebreaker]
  • Icebreaker Suggestion: [E.g., “Share one recent win or something you’ve learned this week”]
  1. Review of Meeting Purpose & Goals
  • Facilitator: [Name]
  • Duration: [2 minutes]
  • Purpose: Clarify the main objectives and ensure alignment on the desired outcomes.
  • Key Questions:
    • What is the main problem we are solving today?
    • What decisions or actions do we need to agree on by the end of the meeting?
  1. Key Discussion Topics
  • Topic 1: [Title of Discussion Topic]
    • Lead: [Name]
    • Duration: [X minutes]
    • Goal: [State the purpose of this topic  –  to discuss, decide, or gather input]
    • Key Questions: [What are the guiding questions for this topic?]
    • Round-Robin: Start with junior team members, most senior speaks last.
  • Topic 2: [Title of Discussion Topic]
    • Lead: [Name]
    • Duration: [X minutes]
    • Goal: [E.g., To make a decision, brainstorm ideas, etc.]
    • Interactive Element: [E.g., Quick poll, group brainstorming, Q&A]
  1. Decisions or Action Items
  • Facilitator: [Name]
  • Duration: [5 minutes]
  • Purpose: Recap any decisions made and assign clear action items to specific individuals (use the DRI principle).
  • Next Steps:
    • Action Item 1: [Task] | Owner: [Name] | Due Date: [Date]
    • Action Item 2: [Task] | Owner: [Name] | Due Date: [Date]
  • Tracking: [Clarify where tasks will be tracked, e.g., Trello, Asana, Microsoft Teams, etc.]
  1. Final Check-Out
  • Facilitator: [Name]
  • Duration: [2 minutes]
  • Purpose: Each participant shares a key takeaway or final thought. This promotes reflection and ensures everyone is aligned on next steps.
  • Check-Out Question: “What’s one thing you’re taking away from today’s meeting?”

 

Meeting Closing

  • Recap: The facilitator/DRI will summarize the key decisions and action items.
  • Post-Meeting Survey: [Optional] A 2-question survey will be sent to attendees:
    1. “Was this meeting a good use of your time?”
    2. “What could we improve for future meetings?”

 

Additional Notes

  • Next Meeting: [Insert Date and Time, if recurring]
  • Asynchronous Follow-Up: [Mention if there will be any further collaboration after the meeting via email or shared docs]

 

Meeting Guidelines:

  • Cameras On: Everyone is encouraged to have their cameras on to foster engagement.
  • Two-Minute Rule: Keep contributions concise. If your point takes more than two minutes, please summarize or provide a written follow-up.
  • No Recap for Latecomers: If you join late, kindly review the meeting notes afterward to catch up.

Meeting Guidelines: Best Practices for Productive and Engaging Meetings

To create a meeting culture that promotes efficiency, engagement, and clear outcomes, please adhere to the following meeting guidelines:

 

Pre-Meeting Preparation

  • Agenda Required: Every meeting must have a clear agenda shared in advance. Include the meeting’s purpose, key discussion points, and any necessary materials for review.
  • Pre-Read Materials: Review all provided documents before the meeting. Come prepared with questions or comments to contribute meaningfully.
  • Arrive Prepared: Understand the topics to be discussed and ensure you’re ready to engage in the conversation or decision-making process.

Meeting Participation

  • Cameras On: In remote meetings, all participants are encouraged to have their cameras on to foster connection and engagement. This helps with non-verbal communication and promotes active participation.
  • The Two-Minute Rule: Keep your responses and contributions concise. Aim to share key points within two minutes. If more explanation is needed, provide a summary and offer to follow up with details later.
  • No Recaps for Latecomers: Arriving late? Catch up by reviewing the meeting notes afterward. To keep the meeting on track, we will not rehash discussions for those who join late.
  • Be Respectful and Listen Actively: Allow others to speak without interruption. Engage with the speaker’s ideas, and use active listening techniques (e.g., paraphrasing or asking clarifying questions) to ensure a productive discussion.

Discussion Dynamics

  • Start with the Most Junior: For inclusive discussions, the most junior team member speaks first, and the most senior speaks last. This ensures fresh perspectives and encourages contributions from all levels.
  • Round-Robin Contributions: For key decisions or brainstorming sessions, we will use a round-robin format to ensure that each participant has an opportunity to share their thoughts.
  • Time Management: Stick to the allocated time for each agenda item. Use a timer if necessary to keep discussions concise and avoid tangents.

Decision-Making and Accountability

  • Directly Responsible Individual (DRI): Every meeting and action item will have a DRI. This individual is accountable for ensuring that tasks are completed and decisions are implemented.
  • Clear Action Items: Assign specific tasks with owners and due dates during the meeting. Make sure everyone knows who is responsible for what and by when.
  • Track Progress: Action items will be tracked in a shared platform (e.g., Asana, Trello, Microsoft Teams). Ensure you check in regularly to update progress.

Respect for Time

  • Start and End on Time: Meetings will begin promptly and conclude as scheduled. Out of respect for everyone’s time, we will not extend meetings unless absolutely necessary.
  • Shorter is Better: Aim to schedule meetings for 25 or 50 minutes (instead of 30 or 60). This allows for a brief reset between meetings, preventing burnout.
  • Avoid Unnecessary Meetings: Before scheduling, consider if the meeting is essential. Could the topic be covered asynchronously through email or a shared document instead?

Engagement Tools and Inclusivity

  • Use Technology: For remote and hybrid meetings, use engagement tools like polls, virtual whiteboards (e.g., Miro, MURAL), and live Q&A to keep participants involved.
  • Meeting Formats: Consider stand-up meetings, walking meetings, or breakout rooms to add variety and keep meetings dynamic.
  • Encourage Participation: If some attendees are quieter, actively invite their input. Use phrases like, “What are your thoughts, [name]?” to engage everyone.

Post-Meeting Practices

  • Meeting Notes: Summarize the key points, decisions, and action items from the meeting and distribute them within 24 hours. Use a shared platform so everyone can access the notes easily.
  • Follow-Up: Follow up on action items and check in on progress before the next meeting. This ensures accountability and prevents any delays in implementation.
  • Feedback Loop: After important meetings, send a brief survey asking, “Was this meeting a good use of your time?” and “What could we improve?” to continuously refine our meeting practices.

 

Conclusion

In conclusion, crafting an effective meeting culture involves thoughtful planning, clear communication, and ensuring active engagement from all participants. By adopting strategies like Amazon’s “Two-Pizza Rule” to limit participants, creating inclusive agendas, and leveraging tools that foster interaction, teams can significantly enhance the productivity and inclusivity of their meetings. Encouraging participation from all attendees, incorporating varied meeting formats, and utilizing technology for engagement are key to keeping meetings dynamic and focused.

Ultimately, meetings should be purposeful, with clear objectives and actionable outcomes. This ensures that time is well spent, leading to better decision-making and fostering a collaborative environment where everyone’s voice is heard. By implementing these best practices, organizations can transform their meetings from routine obligations into powerful tools for driving success and innovation.

Dr. Johannes Hangl
Author: Dr. Johannes Hangl

Hi there! I'm Johannes Hangl, a recent Ph.D. graduate in Business and Economics from Mendelova univerzita v Brně. With a solid foundation in logistics, supply chain management, and business — further enriched by my Master of Science from THM Technische Hochschule Mittelhessen and both a Bachelor and Master Professional of Business Management from the Academy Handel Munich — I bring a robust mix of theory and practical PreSales experience. Professionally, I've developed expertise in crafting effective logistics strategies and solving complex problems, which enhances business growth and operational efficiency. At home, I'm a dedicated father of three, balancing family life with professional ambitions, which fuels my passion for productivity and efficiency in all aspects of life. I thrive on working smart to streamline processes and achieve excellence with a relaxed, yet focused approach to both life and work.

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