The Sweet Lessons from Dubai’s Viral Pistachio Chocolate Bar
Dubai is known for its record-breaking attractions and luxurious offerings, but this time, the buzz is about a chocolate bar. Yes, a pistachio-filled chocolate bar that has taken the internet by storm, all thanks to a TikTok post by influencer Maria Vehera, amassing over 100 million views.
Confession time: I haven’t tried it myself yet. Let’s face it, the price is a bit steep, but as a pistachio and chocolate enthusiast, the story behind its virality is irresistible. What’s even more fascinating is how this story aligns with strategies we can use in Presales to captivate our own audiences.
Here are five key takeaways from this viral phenomenon and how they translate into Presales excellence:
Leverage Social Media Influence
What Happened?
One post. 100 million views. The power of social media skyrocketed this chocolate bar to fame.
The Lesson for PreSales
Social media isn’t just for consumer products; it’s an untapped goldmine for Presales too. By engaging in industry forums, sharing thought-provoking LinkedIn posts, or collaborating with industry influencers, you can amplify your solution’s visibility.
Action Tip
Start small. Identify key voices in your industry and explore opportunities for collaboration. A co-hosted webinar or a thoughtful article can open doors just like a TikTok video did for this chocolate bar.
Create a Sense of Exclusivity
What Happened?
Limited production created long queues and even a resale market for this chocolate.
The Lesson for PreSales
Exclusivity works. An exclusive demo, a personalized proof-of-concept, or a VIP trial can create urgency and excitement among prospects.
Action Tip
Consider offering a “limited-seat” webinar or an invite-only preview of your solution’s newest feature. Let your prospects feel like they’re part of something extraordinary.
Cater to Local Preferences
What Happened?
With flavors like pistachio and knafeh, this chocolate bar tapped into regional favorites.
The Lesson for PreSales
Customization is key. Tailor your demos and pitches to reflect your prospect’s industry, geography, and unique challenges. Using their terminology and scenarios makes your solution relatable.
Action Tip
Before your next meeting, research your prospect’s environment. Integrate their workflows and challenges into your demo to show you truly understand their world.
Tell an Authentic Story
What Happened?
The founder’s personal journey and the handcrafted nature of the product made it relatable and authentic.
The Lesson for PreSales
People buy stories, not just products. Share client success stories, the origins of your solution, or the “why” behind your innovations.
Action Tip
Incorporate a compelling narrative into your demo. Start with a real-life client challenge and showcase how your solution led to transformative results.
Manage Scarcity and Demand
What Happened?
By capping production, the chocolate bar became a sought-after commodity.
The Lesson for PreSales
While artificial scarcity isn’t advisable, highlighting the unique, time-sensitive aspects of your solution can boost its appeal.
Action Tip
When introducing a new feature or product, position it as a game-changer that is only available to early adopters or select industries for a trial period.
Why This Matters for Presales
This isn’t just about chocolate; it’s about the strategies that make offerings unforgettable. From leveraging influence to crafting tailored experiences, these lessons are directly applicable to Presales.
- Social Influence: Expand your reach through industry networks.
- Exclusivity: Energize prospects with limited-time offers.
- Customization: Show that your solution fits perfectly into your prospect’s world.
- Authenticity: Build trust with genuine, relatable stories.
- Demand Management: Make your solution feel like a premium, must-have choice.
Final Thought
Dubai’s chocolate bar isn’t just a sweet treat; it’s a masterclass in strategy. Whether you’re pitching a product, presenting a demo, or crafting a client engagement plan, these lessons remind us to combine creativity, strategy, and empathy.
So, what strategies have worked for you in making your solutions stand out? Let’s discuss in the comments!
If you want to learn more about PreSales, please visit www.presales-handbook.com, buy the PreSales Handbook, or take the PreSales Mastery Course.
Author: Dr. Johannes Hangl
Hi there! I'm Johannes Hangl, a recent Ph.D. graduate in Business and Economics from Mendelova univerzita v Brně. With a solid foundation in logistics, supply chain management, and business — further enriched by my Master of Science from THM Technische Hochschule Mittelhessen and both a Bachelor and Master Professional of Business Management from the Academy Handel Munich — I bring a robust mix of theory and practical PreSales experience. Professionally, I've developed expertise in crafting effective logistics strategies and solving complex problems, which enhances business growth and operational efficiency. At home, I'm a dedicated father of three, balancing family life with professional ambitions, which fuels my passion for productivity and efficiency in all aspects of life. I thrive on working smart to streamline processes and achieve excellence with a relaxed, yet focused approach to both life and work.
