Here you will find a overview of selected courses & workshops
Disclaimer: I do not receive any monetary compensation for the recommendations provided. The following is a curated list of courses tailored for presales professionals, based on my personal experience and evaluation.
If you have some great courses you went through please let me know. Please click Here
Functional Courses for PreSales
Functional courses for presales are crucial because they help you build the foundational skills needed to connect effectively with customers, deliver impactful demos, and guide buyers through their journey. They provide structured methods, templates, and tools to save time and ensure consistency, enabling you to focus on delivering value. Additionally, these courses help you stand out by mastering discovery, storytelling, and demo techniques that drive customer engagement and trust.
| Title & Link | Main Focus | Descriptions | Costs |
|---|---|---|---|
| The PreSales Mastery Course (Self Promotion 😅) | End-to-End PreSales |
+22 hrs of Video Learning Courses, including best Practice Sessions +20 Templates for Discovery, Buying & Selling Journey, DEMO Master Deck, ROI Calculation, Cheat Sheets, Infographics, Templates and many more… constantly new added content lifetime access Certificate after successfully finishing the course to share with your peers |
1200 EUR (Acutall discounted to 399 )EUR |
| Demo2Win | Demo |
Demo2Win is a training program designed to enhance the skills of tech sales teams, focusing on delivering effective software demos. The course aims to transform demos from feature-focused presentations to value-rich conversations that engage and motivate customers. Key components of the training include: Identifying and correcting demo crimes: Avoiding common pitfalls like overwhelming the audience with features or failing to establish next steps. Showcasing benefits over features: Helping the audience understand the value of the solution. Engaging presentations: Using visuals and structured techniques to maintain audience interest. Consistent demo process: Implementing a repeatable and efficient demo structure to reduce preparation time and ensure consistency. Participants will learn to deliver impactful demos in various settings, from virtual meetings to large conferences. There are also other courses like Discover2Win, Storytelling2Win. I have not tried them. |
Individual Virtual Training: $2,195 USD for one person, including small group coaching Small Group Sessions: Two participants: $4,390 USD Three participants: $6,585 USD Four participants: $8,780 USD |
| Great Demo! Workshops | Demo |
Focuses on creating compelling and effective software demonstrations. Teaches techniques for engaging your audience and ensuring your demos are memorable and impactful. Covers identifying customer needs, structuring demos, and delivering value-rich presentations. They also offer other programs like Doing Discovery, Elevating Conversations and Value Selling |
no exact information available, similar to Demo2Win |
| PreSales Collective Course | End-to-End PreSales |
Offers various training programs and resources for presales professionals. Includes courses on demo skills, sales techniques, discovery, and objection handling. Provides a mix of self-paced online coursework and live sessions. |
The PreSales Academy program costs around $3,500 USD for a 10-week course. |
| Disco Dojo (only German) | Discovery | The Discovery Dojo is an 8-week program that teaches PreSales professionals how to master customer discovery, tailor solutions, and close deals effectively. | no exact information available |
Technical Courses for PreSales
Technical courses for presales are essential because they help you build a strong foundation in technologies relevant to your role, allowing you to better understand and align with customer needs. By learning about AI, programming, IT security, APIs, and cloud services, you gain the technical depth to confidently demonstrate solutions and address complex questions. These courses also enhance your credibility with customers, enabling you to bridge the gap between technical teams and business stakeholders effectively.
| Title & Link | Main Focus | Descriptions | Costs |
|---|---|---|---|
|
Generative AI Learning Plan for Developers
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AI |
Duration: 11 Hours | Courses: 5 – Introduction to Generative AI |
Free |
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Introduction to Computer Science and Programming Using Python by MIT or the same course from Harvard |
Coding | An entry-level course that teaches coding basics using Python, suitable for beginners. | free |
| IT Security Fundamentals by Microsoft | IT Security | This course covers the basics of IT security, including key concepts and best practices. | free (76 EUR for Certificate) |
| Generative AI Learning Plan for Decision Makers |
Duration: 3 Hours | Courses: 3 – Introduction to Generative AI – Art of the Possible |
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| Amazon Skill Builder (learn programming on AWS) | Coding, AI, Machine Learning | ||
| StanfordOnline: Computer Science 101 | Computer Science | Introduction to Computer Science for a zero-prior-experience audience. Play with little phrases of code to understand what computers are all about. | free |
| Intro to Artificial Intelligence | AI | This course will introduce you to the basics of AI. Topics include machine learning, probabilistic reasoning, robotics, computer vision, and natural language processing. | Free |
| APIs for Beginners | API | What exactly is an API? How do you use an API? We’ve just published a full beginner’s course about Application Programming Interfaces (APIs) on the freeCodeCamp.org YouTube channel. | free |
| AWS Cloud Practitioner Essentials | Cloud Services, API, https, etc. | This course is for individuals who seek an overall understanding of the Amazon Web Services (AWS) Cloud, independent of specific technical roles. You will learn about AWS Cloud concepts, AWS services, security, architecture, pricing, and support to build your AWS Cloud knowledge | free only registration on AWS needed |
| Learn about Lightning reports and dashboards | Salesforce | Creating Reports and Dashboards in Salesforce | free |
| Microsoft Power BI | Analytics | Various courses to learn Power BI | free |
Additional Must Watch Videos for PreSales
| Title & Link | Main Focus | Descriptions |
|---|---|---|
| Speaking |
Mohammed Qahtani’s speech, “The Power of Words,” is a powerful and inspiring presentation that won him the Toastmasters World Championship of Public Speaking in 2015. In his speech, Qahtani emphasizes the profound impact that words can have on people’s lives. Here are some key points from his speech: Influence of Words: Qahtani illustrates how words can change someone’s mind, beliefs, and actions. He shares personal anecdotes to demonstrate how words have influenced his life and the lives of those around him. Positive and Negative Effects: He discusses how words can have both positive and negative effects. For example, he mentions how encouraging words can uplift and inspire people, while negative words can harm and demoralize. Personal Stories: Qahtani uses stories from his own experiences, such as how words affected his son and his friend, to make his points more relatable and impactful. Call to Action: He urges the audience to use their words wisely and to recognize the power they hold. He encourages people to use their words to make a positive difference in the world. |
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| Conversations | According to Charles’ latest work, supercommunicators understand that whenever we speak, we’re actually participating in one of three conversations: practical (What’s this really about?), emotional (How do we feel?), and social (Who are we?). If you don’t know what kind of conversation you’re having, you’re unlikely to connect. “Supercommunicators” know the importance of recognizing—and then matching—each kind of conversation and how to hear the complex emotions, subtle negotiations, and deeply held beliefs that color so much of what we say and how we listen. He says that our experiences, our values, our emotional lives—and how we see ourselves and others—shape every discussion, from who will pick up the kids to how we want to be treated at work. Learn why some people are able to make themselves heard, and to hear others, so clearly. | |
| How to start a movement by Derek Sivers | Storytelling, Leadership & Speaking | Great storytelling with a video. Easy to listen even if he speaks fast. |
| Storytelling | “Storytelling is one of the most powerful marketing and leadership tools there is,” says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. | |
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Julian Treasure: So talk so that others want to listen to you |
TED: Active Listening | Have you ever felt like you’re talking but no one is listening? Julian Treasure comes to the rescue. In this useful lecture, the sound expert shows what you need to consider for a powerful presentation – from practical vocal exercises to tips on how to speak with empathy. A lecture that might help make the world sound more beautiful. |
| Brene Brown: The Power of Vulnerability | Storytelling | Brene Brown studies interpersonal connections – our capacity for empathy, belonging, love. In a memorable, funny speech at TEDxHouston, she reveals deep insights into her research that sent her on a personal journey to get to know herself better and to better understand humanity. A speech worth sharing with others. |
| Angela Lee Duckworth: The key to success? Perseverance | Motivation | After leaving a prestigious consulting job, Angela Lee Duckworth taught math to seventh-graders in New York public schools. She quickly realized that IQ wasn’t the only thing that separated the successful students from the struggling ones. Here she explains her theory about “perseverance” as a harbinger of success. |
| Susan Cain: The Power of Introverts | Storytelling | In a culture that values sociability and sociability, being introverted can be difficult, even shameful. But, says Susan Cain, introverts bring extraordinary talents and abilities to our world and should be encouraged and celebrated. |
| 10 ways to have a better conversation | Communication | When your job hinges on how well you talk to people, you learn a lot about how to have conversations — and that most of us don’t converse very well. Celeste Headlee has worked as a radio host for decades, and she knows the ingredients of a great conversation: Honesty, brevity, clarity and a healthy amount of listening. In this insightful talk, she shares 10 useful rules for having better conversations. “Go out, talk to people, listen to people,” she says. “And, most importantly, be prepared to be amazed.” |
| Do schools kill creativity? Sir Ken Robinson | Storytelling | Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity. |
| Robert Waldinger: What makes a good life? Lessons from the longest study on happiness | Storytelling | What keeps us happy and healthy as we go through life? If you think it’s fame and money, you’re not alone – but, according to psychiatrist Robert Waldinger, you’re mistaken. As the director of 75-year-old study on adult development, Waldinger has unprecedented access to data on true happiness and satisfaction. In this talk, he shares three important lessons learned from the study as well as some practical, old-as-the-hills wisdom on how to build a fulfilling, long life. |
