Course Testimonials
Taking the PreSales Mastery course was a game-changer for my career in sales. The strategies and skills I learned have not only boosted my confidence but significantly increased my effectiveness in navigating complex sales cycles. The course expertly bridges the gap between presales and sales, ensuring that every customer interaction is maximized for impact and conversion. It has equipped me with a robust toolkit for understanding customer needs more deeply, crafting compelling solutions, and closing deals more efficiently. This course is an invaluable asset for any sales professional aiming to excel in today’s competitive market
The Presales Mastery course is a well-constructed and truly informative course that is a great resource for all Presales professionals. As someone newer to the Presales industry, this course has formalised all the key topics that are essential for Presales success. It has introduced me to concepts I was completely unfamiliar with, such as Limbic persona-based selling and reinforced concepts such as Storytelling that I already value highly. Not only does the course touch on technical skills such as how to qualify hard and early and the associated tools and templates, it also provides practical tips for home office set-up, presenting in person and even how to build your personal brand. I will regularly be referring back to the tips and tricks garnered from taking this course. Regardless of how experienced you may be in your Presales or even Sales journey within the SaaS space, I highly recommend taking this course to refresh your thinking on how to approach customer interactions.
Joining the PreSales Mastery course was a transformative experience that reshaped the way I approach customer interactions and solution selling. The course offers a profound dive into cutting-edge techniques and frameworks that are immediately applicable, enhancing both the depth and scope of my presales engagements. Every session was packed with insightful, actionable content, tailor-made for today’s fast-paced sales environments, empowering me to deliver exceptional value during the discovery process and effectively address client needs. This course is a must for any presales professional looking to elevate their impact and drive results.
I think this course will benefit not only those new to Presales, but also new hires and anyone looking to refresh their Presales skills. Even seasoned Presales professionals will find it valuable, thanks to the integration of new elements, tools, and techniques, particularly relevant in the post-pandemic era and with the advent of generative AI
Is it worth it?
I’ve always believed that knowledge should be shared, not locked behind high price tags. Most professional courses in our space cost between 600 and 2400 USD for a year of access. But I am doing something radically different.
💡 My course is now just 149 EUR. 📉
That is right. Not because it is undervalued, far from it. I believe the content is worth far more. But my goal is not just to sell courses, it is to empower as many PreSales professionals as possible. 💪
Why am I doing this? Because I love PreSales. 😍 I live and breathe it. From running discovery calls to leading a team of amazing professionals, I am in the field every single day. And every time I write an article or create a video, I learn even more.
What you get in a nutshell
- +22 hrs of Video Learning Courses, including best Practice Sessions
- +20 Templates for Discovery, Buying & Selling Journey, DEMO Master Deck, ROI Calculation, Cheat Sheets, Infographics, Templates and many more…
- +10 hrs of FAQ video content
- Access to all interviews of the new book “1000 years of PreSales”
- constantly new added content
- lifetime access
- Certificate after successfully finishing the course to share with your peers
- No Risk: If you do not like the course and believe it is not worth the money, you will receive a refund. Only the transaction fee of approximately 10 EUR will be deducted*.

It is the summary of all these great books in one Course:
“Demonstrating To Win!” byRobert Riefstahl, “Great Demo!” by Peter Cohan, “Look Me In the Eye” by Julie Hansen, Never Split the Difference by Chris Voss, Tahl Raz, “Nonviolent Communication” by Marshall B. Rosenberg, “Rule of 24” by Bob Riefstahl, Dan Conway, “Selling Is Hard. Buying Is Harder” by Garin Hess, “Doing Discovery” by Peter Cohan, “Six Habits of Highly Effective Sales Engineers” by Chris White, “The JOLT Effect: How High Performers Overcome Customer Indecision” by Matthew Dixon and Ted McKenna, “A Mind for Sales: Daily Habits and Practical Strategies for Sales Success” by Mark Hunter, “You Can’t Teach a Kid to Ride a Bike at a Seminar” by David Sandler and David Mattson, “When: The Scientific Secrets of Perfect Timing” by Daniel H. Pink, “Mastering Technical Sales: The Sales Engineer’s Handbook” by John Care, “Deal Crash: The ‘Growth Mindset’ Sales Strategy For Transforming Your Win Rate” by Daryn Mason, “Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times” by Jeb Blount, “Inbound Selling” by Brian Signorelli, “New Sales. Simplified.” by Mike Weinberg, “The Sales Acceleration Formula” by Mark Roberge, “To Sell Is Human” by Daniel H. Pink, “Secrets of Closing the Sales” by Zig Ziglar, “The Only Sales Guide You’ll Ever Need” by Anthony Iannarino, “The New Strategy Selling” by Robert B. Miller, Stephen E. Heiman, and Tad Tuleja, “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No” by Alex Hormozi, “The Greatest Salesman in the World” by Og Mandino, “Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels” by Russell Brunson, “I Hear You: The Surprisingly Simple Skill Behind Extraordinary Relationships” by Michael S. Sorensen, “Active Listening Techniques: 30 Practical Tools to Hone Your Communication Skills” by Nixaly Leonardo, “Crucial Conversations” by Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, “Just Listen” by Mark Goulston, “The Art of Communicating” by Thich Nhat Hanh, “Talk Lean” by Alan H. Palmer, “Influence” by Robert Cialdini, “How to Win Friends and Influence People” by Dale Carnegie, “Thinking, Fast and Slow” by Daniel Kahneman, “Predictably Irrational” by Dan Ariely, “The Psychology of Selling” by Brian Tracy, “Optimize: How to Attract & Engage More Customers” by Lee Odden, “Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing” by Roger Dooley, “Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain” by Patrick Renvoise and Christophe Morin, “Likeonomics” by Rohit Bhargava, “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin. And many more :)
Executive Summary:
The PreSales Mastery Course is a comprehensive training program designed to equip SaaS industry professionals with advanced skills in PreSales strategies. It encompasses everything from sales discovery to effective demonstration techniques and leadership development, ensuring they become pivotal assets in their business dealings.
Course Description:
In the rapidly evolving landscape of Software as a Service (SaaS), the art and science of PreSales have become pivotal for clinching successful business deals. The PreSales Mastery Course, based on the comprehensive guide from “The PreSales Handbook,” invites you to a transformative journey into the core of SaaS and the critical role PreSales plays in this domain.
What This Course Offers:
This course is a deep dive into the nuanced world of PreSales within the SaaS industry, offering a blend of theoretical knowledge, practical strategies, and real-world applications. Through an engaging mix of video lectures, reading materials, and interactive and downloadable content, participants will:
- Explore the multifaceted role of PreSales professionals, including the essential skills, mindset, and ethical considerations that define success in this field.
- Master the intricacies of the buying and selling process, from conducting impactful sales discoveries to executing compelling demos and handling objections with finesse.
- Learn to navigate the complexities of Proof of Concept (PoC), understand the silent competitors, and embrace the importance of personal branding and leadership in PreSales.
- Delve into the metrics, KPIs, tools, and technologies that drive continuous improvement and keep PreSales professionals at the top of their game.
Who Should Enroll:
This course is meticulously designed for individuals in Solution Consulting, PreSales, Sales, and any customer-facing roles that demand expertise in uncovering client needs, tailoring solutions, and managing diverse perceptions and objections. It is ideal for Sales Engineers, Solution Consultants, Technical Sales Specialists, Solutions Architects, PreSales Advisors, and other professionals looking to elevate their Sales capabilities in the SaaS environment.
Course Structure:
The course adopts a modular approach with the “tell-show-tell” method for enhanced learning and retention. It allows for flexibility in navigation and caters to both seasoned professionals and newcomers. Each module is crafted to stand alone, complete with summaries for quick review and links to additional online resources for in-depth exploration.
Key Topics Include:
- Introduction to PreSales and Its Significance in SaaS
- Comprehensive Overview of the PreSales Professional’s Role
- Insightful Exploration of the Buying/Selling Journey
- Techniques for Developing a Champion
- Sales Discovery
- Strategies for Early and Hard Qualification
- Detailed Guide on Technical & Functional Discovery
- Functional and Technical Qualification
- Navigating the Demo Process with limbic persona-based selling
- Proof of Concept (PoC) Planning and Execution
- Understanding and Participating in the RFX Process
- Effective Objection Handling and Closing Techniques
- Lessons From Close Won / Close Lost Experiences
- Importance of Staying Updated, Documenting, and Knowledge Sharing
- Competing Smartly in SaaS PreSales
- Enhancing Personal Branding for PreSales Professionals
Enroll Now:
Embrace the opportunity to redefine your PreSales strategy and position yourself as a pivotal asset in the SaaS industry. With The PreSales Mastery Course, unlock the secrets to success in PreSales, enrich your professional journey, and achieve unparalleled growth. Sign up today for an immersive learning experience that will equip you with the knowledge, skills, and confidence to excel in the dynamic world of SaaS PreSales.
*Risk-free:
We want you to be completely thrilled with your purchase. If for any reason you feel that our course is not delivering the value you expected, simply reach out within 30 days for a full refund. We will gladly process your refund, subtracting only the transaction fees from the payment provider.
Your satisfaction is our priority, and we believe you will discover tremendous value in our course. Don’t miss out on this risk-free opportunity!
Special Offer for Job Seekers: Free Course Enrollment!
Are you currently looking for a job? We understand how challenging this time can be, and we want to support you in enhancing your skills and boosting your career prospects. That’s why we’re offering our course completely free of charge to those who are currently unemployed.
To take advantage of this offer, please reach out to us via email at Johannes.hangl@presales-handbook.com. We’re here to help you succeed!
Curriculum
- 23 Sections
- 50 Lessons
- Lifetime
- Introduction and Structure of the Course2
- The Challenges, Solutions and Benefits of PreSales1
- Buying & Selling Journey3
- The PreSales Mindset1
- Functional & Technical Discovery & the Opportunity Scoping Document (OSD)3
- Technical & Functional Qualification (TFQ) & the Opportunity Review Call (ORC)2
- The Demo (Tell the Story)8
- Demo Automation3
- Return on Investment (ROI) & Value Calculation1
- Proof of Concept (PoC) Execution1
- RFX Process (RFI/RFP/RFQ)1
- Lessons Learned1
- Competition1
- Documentation & Knowledge Sharing1
- Objection Handling1
- Personal Branding & the Importance of Staying Updated1
- Metrics and KPIs for PreSales1
- Tools & Technologies11
- 18.1How to set up your homeoffice?30 Minutes
- 18.2Personalized Booking Page5 Minutes
- 18.3Breaktime For Powerpoint5 Minutes
- 18.4Writing Support5 Minutes
- 18.5Customer-facing Content portal5 Minutes
- 18.6Interactive Demo Software5 Minutes
- 18.7Capture Tool5 Minutes
- 18.8Click-Through Demo Software5 Minutes
- 18.9Recording Software5 Minutes
- 18.10Whiteboarding5 Minutes
- 18.11Content Knowledge Page5 Minutes
- Best Practises2
- Conclusion2
- End-to-End Selling Journey & RACI2
- Frequently Asked Questions (FAQ)1
- "1000 years of PreSales" Expert Interviews1
Features
- Discovery
- Demo
- Qualification
- Selling Journey
- Buying Journey
- Developing a Champion
- Technical & Functional Discovery
- Demo Process
- PoC Execution
- RFX Process
- Objection
- Knowledge Management
- Personal Branding
Target audiences
- PreSales
- Sales
- Solution Consultant
- Sales Engineer