Here you will find a overview of selected courses & workshops
Disclaimer: I do not receive any monetary compensation for the recommendations provided. The following is a curated list of courses tailored for presales professionals, based on my personal experience and evaluation.
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Functional Courses for PreSales
| Title & Link | Main Focus | Descriptions | Costs |
|---|---|---|---|
| The PreSales Mastery Course (Self Promotion 😅) | End-to-End PreSales |
+22 hrs of Video Learning Courses, including best Practice Sessions +20 Templates for Discovery, Buying & Selling Journey, DEMO Master Deck, ROI Calculation, Cheat Sheets, Infographics, Templates and many more… constantly new added content lifetime access Certificate after successfully finishing the course to share with your peers |
1200 EUR (Acutall discounted to 399 )EUR |
| Demo2Win | Demo |
Demo2Win is a training program designed to enhance the skills of tech sales teams, focusing on delivering effective software demos. The course aims to transform demos from feature-focused presentations to value-rich conversations that engage and motivate customers. Key components of the training include: Identifying and correcting demo crimes: Avoiding common pitfalls like overwhelming the audience with features or failing to establish next steps. Showcasing benefits over features: Helping the audience understand the value of the solution. Engaging presentations: Using visuals and structured techniques to maintain audience interest. Consistent demo process: Implementing a repeatable and efficient demo structure to reduce preparation time and ensure consistency. Participants will learn to deliver impactful demos in various settings, from virtual meetings to large conferences. There are also other courses like Discover2Win, Storytelling2Win. I have not tried them. |
Individual Virtual Training: $2,195 USD for one person, including small group coaching Small Group Sessions: Two participants: $4,390 USD Three participants: $6,585 USD Four participants: $8,780 USD |
| Great Demo! Workshops | Demo |
Focuses on creating compelling and effective software demonstrations. Teaches techniques for engaging your audience and ensuring your demos are memorable and impactful. Covers identifying customer needs, structuring demos, and delivering value-rich presentations. They also offer other programs like Doing Discovery, Elevating Conversations and Value Selling |
no exact information available similar to Demo2Win |
| PreSales Collective Course | End-to-End PreSales |
Offers various training programs and resources for presales professionals. Includes courses on demo skills, sales techniques, discovery, and objection handling. Provides a mix of self-paced online coursework and live sessions. |
The PreSales Academy program costs around $3,500 USD for a 10-week course. |
Technical Courses for PreSales
| Title & Link | Main Focus | Descriptions | Costs |
|---|---|---|---|
| AI for Everyone by Andrew Ng | AI |
Learn common AI terms (neural networks, machine learning, deep learning, data science), what AI can and can’t do, how to identify and apply AI opportunities in your company, develop AI projects, work with AI teams, build an AI strategy, and navigate ethical discussions. |
Free but costs of around 46 € per month after trial |
|
Introduction to Computer Science and Programming Using Python by MIT or the same course from Harvard |
Coding | An entry-level course that teaches coding basics using Python, suitable for beginners. | free |
| IT Security Fundamentals by Microsoft | IT Security | This course covers the basics of IT security, including key concepts and best practices. | free (76 EUR for Certificate) |
Additional Must Watch Videos for PreSales
| Title & Link | Main Focus | Descriptions |
|---|---|---|
| Speaking |
Mohammed Qahtani’s speech, „The Power of Words,“ is a powerful and inspiring presentation that won him the Toastmasters World Championship of Public Speaking in 2015. In his speech, Qahtani emphasizes the profound impact that words can have on people’s lives. Here are some key points from his speech: Influence of Words: Qahtani illustrates how words can change someone’s mind, beliefs, and actions. He shares personal anecdotes to demonstrate how words have influenced his life and the lives of those around him. Positive and Negative Effects: He discusses how words can have both positive and negative effects. For example, he mentions how encouraging words can uplift and inspire people, while negative words can harm and demoralize. Personal Stories: Qahtani uses stories from his own experiences, such as how words affected his son and his friend, to make his points more relatable and impactful. Call to Action: He urges the audience to use their words wisely and to recognize the power they hold. He encourages people to use their words to make a positive difference in the world. |
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| Conversations | According to Charles’ latest work, supercommunicators understand that whenever we speak, we’re actually participating in one of three conversations: practical (What’s this really about?), emotional (How do we feel?), and social (Who are we?). If you don’t know what kind of conversation you’re having, you’re unlikely to connect. “Supercommunicators” know the importance of recognizing—and then matching—each kind of conversation and how to hear the complex emotions, subtle negotiations, and deeply held beliefs that color so much of what we say and how we listen. He says that our experiences, our values, our emotional lives—and how we see ourselves and others—shape every discussion, from who will pick up the kids to how we want to be treated at work. Learn why some people are able to make themselves heard, and to hear others, so clearly. | |
| How to start a movement by Derek Sivers | Storytelling, Leadership & Speaking | Great storytelling with a video. Easy to listen even if he speaks fast. |
| Storytelling | „Storytelling is one of the most powerful marketing and leadership tools there is,“ says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. |
